Early Voting Spurs Campaign Urgency Before Obama-Romney Debates

As Republican nominee Mitt Romney works to regain momentum in the final weeks before the Nov. 6 presidential election, time is pressing. Election Day essentially starts this week in Iowa.

Voters in Ohio similarly can begin casting ballots on Oct. 2, in North Carolina on Oct. 18 and Nevada on Oct. 20. In total, six of the nine top battleground states will have early, in- person voting under way by the third debate between Romney and President Barack Obama on Oct. 22.

That means the candidates could deliver the best debate performances of their careers and it would be too late to sway the votes of a growing slice of the electorate.

Although it brings additional logistical hurdles, early balloting benefits campaigns organized enough to take advantage of it because resources can be more finely targeted at the remaining voters the weekend before the election.

“This allows them to bank votes,” said Michael McDonald, a professor at George Mason University in Fairfax, Virginia, who studies early voting. “They encourage their supporters to vote early and scratch out the names of people who have voted. Once they turn that ballot in, they’re not going to contact them anymore.”

http://www.bloomberg.com/news/2012-09-24/early-voting-spurs-campaign-urgency-before-obama-romney-debates.html

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